1. Preserve Tradition
Consultation&Scholarship for Young Craftsmen
Consultation
Many traditional crafts businesses faced a decline in demand due to a lack of successors and a continuous drop in revenue.
We will help you make your business sustainable and strong in modern society.
What We Offer
We assist you in every aspect of developing a new product line, from product development to marketing, promotion, and even expanding your sales channels.
In a rapidly evolving business landscape, traditional heritage industries face the existential threat of extinction globally due to changing consumer preferences and modernization.
​
To address this critical issue, our specialized consultation service offers comprehensive solutions for re-branding companies and workshops operating in traditional heritage sectors.
Our mission is to guide and empower these businesses to adapt, thrive, and secure their legacy in the face of shifting consumer demands.
​
Traditional workshops and companies from all over the world are welcome.
Analysis
Designer Matchmaking
Product Development
Exhibition
Brand Deals
Designer
Match Making
Based on our extensive track record of successful projects, we have consistently observed that pairing the right designer with skilled workshops and craftsmen can unlock new markets and connect with a global customer base, all while preserving the essential techniques and values of traditional craftsmenship.
​
We understand that choice of designer can significantly impact the success of product transformation.
Our specialized matchmaking system is tailored to align perfectly with your project's scope, preferences, and strengths, fostering a seamless collaboration that has consistently resulted in exceptionally high satisfaction rates.
Local Workshop
Designer
Partnership with Hiyoshiya.Co.Ltd
Exhibition
Out Put
We've developed a product!
But the question is, where should we sell it?
Many businesses struggle to find an adequate market and audience.
We are here to help you.
​
We specialize in customized product development targeted for specific markets, ensuring efficiency and precision in customer acquisition.
Our approach to product development is strategically aligned with your sales objectives.
​
Depending on the market choice, we will guide you through
exhibition to showcase the products and gain new customers.
​
​
​
​
​
​
Local Market
Global Market
Brand Deals
We have successful brand deals and collaboration examples such as CELINE, Louis Vuitton, Polène, UNIQLO, and more.
View Our Work
TOKYO EDO KIRARI Project
Tokyo Metropolitan Government x Paris City Hall
​
Our Roles:
Planning, marketing, supporting design development,
exhibition preparation, sales at exhibition.
​
Collaboration between Japanese traditional craftsmen and French designers to create interior and fashion products to attract global consumers.
We supervised the production of traditional crafts re-branding at Europe's largest exhibition, Maison&Objet 2023.
We successfully obtained brand deals with the most prestigious French brands for showroom project, successfully marketing to global audiences.
RE TOBE
Aichi Prefectural Project
Our roles:
planning, cloud funding website design, PR video shooting and editing, press-event coordination.
​
We supervised a cloud funding project to revitalize Arita-yaki, renowned for its rich history in ceramic products, particularly tableware, but often perceived as having a traditional and outdated aesthetic.
In collaboration with talented designers and expert workshops, we oversaw the creation of an innovative new tableware collection.
We are thrilled to announce that we successfully reached over the goal, and funded total of ¥1,114,500.
Scholarships for young craftsmen
NPO DENTO
Petite Oiseau
Windows to Japan
NPO DENTO
In partnership with a tourism company, Windows to Japan, we planned a system to integrate sustainable travel.
We connect tourists with workshops that are not open to the public to provide a niche experience.
This way, the tourists can connect deeper with the Japanese culture, and interact with craftsmen behind what they see in travel from crafts, architecture, performance, and cuisines.
​
Part of the revenue will be given back to the community through donations to NPO DENTO.
​
NPO DENTO funds young craftsmen to participate in educational programs and mentorship necessarily to not only inherit the craftsmanship but to develop their brand, and to expand their market to strengthen their business.